Design

UX & Product Design That Converts

Wireframes, prototypes, and interface systems designed around how your users actually think — not how your org chart happens to look.

Overview

What we mean by ux & product design

UX and product design is the difference between an app that works and an app that gets used. Every screen carries a conversion cost: a form field that's confusing, a menu that's buried, an error message that shows up too late. Great UX removes those costs, one micro-decision at a time. We work at the intersection of research, information architecture, visual design, and prototyping — pairing designers with developers from day one so what gets designed is what gets built. That means no beautiful mockups that require six months of engineering compromise to ship. Our deliverables include user research findings, journey maps, wireframes, high-fidelity mockups, and production-ready design systems in Figma — all validated with real users before code is written.

Why it matters

The value you get

Concrete outcomes — not vague promises.

Research-Driven Decisions

User interviews, competitive audits, and usability tests replace guesswork. Every design choice traces back to a documented user need.

Validated Before Code

Clickable prototypes tested with real users catch flawed assumptions cheaply — before your engineering team spends months building the wrong thing.

Design Systems, Not One-Offs

Reusable components, documented tokens, and clear patterns. New features stay consistent, and dev velocity compounds instead of degrading.

Accessible by Default

WCAG 2.2 AA compliance built into every component. Better for users with disabilities, better for SEO, better for your legal team.

What's included

Every engagement covers

The capabilities baked into every project we ship.

User research: interviews, surveys, usability testing
Journey mapping and information architecture
Wireframes (low-fi to mid-fi)
High-fidelity UI design in Figma
Interactive prototypes for stakeholder buy-in
Design system creation and documentation
Accessibility (WCAG) audits and remediation
Design QA during development
Ideal for

Who this is for

Teams and situations where this service pays off fastest.

SaaS Product Redesigns

Existing product with retention or activation issues? We diagnose, redesign, and validate — often lifting activation 20–40%.

New Product Launches

From napkin sketch to production-ready design system. Ideal for founders who need designs to raise, sell, and build against.

Design System Foundations

Scaling teams that need consistent components, tokens, and documentation to unblock parallel feature work.

Our process

How we work

A repeatable process refined across dozens of shipped products.

1

Discover

Stakeholder interviews, user research, competitive analysis. We surface the assumptions everyone's making but no one's said out loud.

2

Define

Journey maps, feature prioritization, and success metrics. Everyone leaves this phase agreeing on what "done" and "successful" mean.

3

Design

Wireframes, then hi-fi mockups, then interactive prototypes. Rapid iteration with tight client feedback loops.

4

Validate

User tests, revised prototypes, and final approvals. We'd rather rework a Figma frame than a production feature.

5

Deliver

Production-ready design system, developer handoff docs, and design QA during build. We stay involved through launch.

Our stack

Tools we use for ux & product design

Figma FigJam Maze Lookback Tailwind CSS Storybook axe DevTools Notion
FAQ

Common questions

Straight answers — no filler.

Do I need UX design if I already have a developer?
Yes. Developers are excellent at implementation but rarely have time for research, IA, and iteration on flows. Skipping design usually means shipping features users can't find or don't understand.
What's the difference between UX and UI design?
UX is how it works: flows, information architecture, interaction patterns. UI is how it looks: type, color, spacing, components. Great products need both — and the same team doing both usually produces better results than handing off between specialists.
Do you do user research or just make mockups?
We do both. Research is what makes the difference between design that looks pretty and design that improves your metrics. We do interviews, surveys, and usability tests on every project.
Can you work with our existing brand and design system?
Absolutely. Many engagements start with an existing brand where we extend or systematize what exists. If your system needs modernization, we'll flag that up front.
How long does a design engagement take?
Focused redesigns run 3–6 weeks. Full product design (research through delivery) is typically 8–14 weeks. Ongoing design retainers are also common for teams shipping continuously.
What deliverables do we get?
Figma files (organized and documented), a component library, developer handoff notes, user research findings, and any prototypes we built. Everything transfers to your ownership.

Ready to talk about ux & product design?

Book a 30-minute intro call. We'll ask about your goals, share honest advice, and — if we're a fit — outline a plan.

Get in Touch